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Give Athletes a Step Forward
Sponsor a young athlete
Just $125 covers a brand-new pair for a child in need
Our Shoe Project
For many aspiring young athletes, the only thing standing between them and the field, court, or track is a pair of proper athletic shoes. At The Generation Guard foundation, we believe that talent should never be limited by circumstance.
MORE ABOUT SHOE PROJECTThat’s why we launched the Size 14 Shoe Drive program — providing brand-new or gently-used athletic shoes to children and teens from under-resourced communities, helping them participate, compete, and grow with confidence.

Sponsor an Athlete
Every great athlete starts with a dream, but not every young person has access to the resources needed to pursue theirs. That’s where we come in—and where you can make a life-changing difference.


Hoop2Tech Sponsor
While many young athletes dream of going pro, the reality is that less than 2% of college athletes make it to the major leagues. The numbers are even lower for high school athletes—with only 1 in 16,000 making it to the professional level in some sports.
At Generation Guard Foundation, we believe that athletic ambition should be matched with long-term career planning. That’s why we sponsor current and former athletes to study Information Technology (IT) and digital skills programs—equipping them with the tools they need to succeed beyond the game



